What parameter types to use to enable tracking on Search Ads Quick Notes Dynamic macros are called two different things depending on platform SA360 - custom parameters GAds - ValueTrack parameters custom parameters in Google Ads context are custom query parameters typically in {_name} format can be static or dynamic Google will always recognize Final URL Suffix (where you place your parameters) In SA360 you can find Final URL Suffix under Ad Builder Google with recognize the URL template for dartsearch under the URL template, this is only the redirect to get to the destination URL In Google Ads this is located when edit an ad Dynamic Search Ads Seem to setup in Google Ads Search Ads360 setup: Dynamic search ads from Search Ads 360 default url is {unescapedurl} Instead of inheriting the engine account's URL template, you can create a template at the campaign or ad group level. Or if you want to specify unique URL parameters for each ad or...