Welcome to my Encyclopedia

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If you made it here, you found my notes page.  I read a lot of information and then I test out that information so I can put it in my own words.  After trying browser bookmarks, trello boards, evernote, plain old notebook, I'm trying this option to reference all the great stuff I read. I am not taking credit for the great content out there, I only needed a spot where I can find it again and again.   Never stop learning!

SA360: Add Tracking Parameters to Landing Page URL (Final URL Suffix)

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What parameter types to use to enable tracking on Search Ads


Quick Notes
  • Dynamic macros are called two different things depending on platform
    • SA360 - custom parameters
    • GAds - ValueTrack parameters
      • custom parameters in Google Ads context are custom query parameters typically in {_name} format
        • can be static or dynamic
  • Google will always recognize Final URL Suffix (where you place your parameters)
    • In SA360 you can find Final URL Suffix under Ad Builder
      • Google with recognize the URL template for dartsearch under the URL template, this is only the redirect to get to the destination URL
    • In Google Ads this is located when edit an ad
  • Dynamic Search Ads
    • Seem to setup in Google Ads
      • Search Ads360 setup: Dynamic search ads from Search Ads 360
        • default url is {unescapedurl}
        • Instead of inheriting the engine account's URL template,  you can create a template at the campaign or ad group level. Or if you want to specify unique URL parameters for each ad or target, you can create a template at the dynamic search ad or dynamic target level.  
    • Can use Dynamic Ad Groups
    • Tracking parameter could include Target ID if creating within Dynamic Ad Targets
    • Still recommends to put any tracking parameters in the Final URL Suffix to make sure it is served
  • The best practice is to place tracking parameters that your landing pages require in a Final URL Suffix.
  • Non keyword display campaigns,  are not compatible with SA360 tracking. (While Search Ads 360 tracks activity by generating and trafficking clickserver URLs for each keyword, display-only campaigns in Google Ads ignore keyword URLs and use the ad destination URL instead.)


Links




Images

The ad builder runs in conjunction with business tables




Location: United States

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