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Showing posts from October, 2021

Welcome to my Encyclopedia

If you made it here, you found my notes page.  I read a lot of information and then I test out that information so I can put it in my own words.  After trying browser bookmarks, trello boards, evernote, plain old notebook, I'm trying this option to reference all the great stuff I read. I am not taking credit for the great content out there, I only needed a spot where I can find it again and again.   Never stop learning!

Privacy: Browser Cookies and Privacy Settings

 Privacy Resources Links Privacytests.org - Good chart cookiestatus.com - Charts and readout Cookie information for Google's ad products (safety.google)  - Google's cookies

Stuff I Want to Try

Links are from articles I want to try in my own setting.  Topic is the header, followed by findings from implementation. API Extracting Metadata from medium Daily Digest Newsletters via Gmail API Link:  Extracting Metadata from Medium Daily Digest Newsletters via Gmail API | by Sejal Dua | Aug, 2021 | Towards Data Science What did I learn: Google Cloud BigQuery & Cloud Functions: how to run your queries as soon as a new GA table is available Link:  BigQuery + Cloud Functions: how to run your queries as soon as a new Google Analytics table is available | by Marieke Pots | Towards Data Science What did I learn:

GTM: Best Practices

 Links: Best Practices for tags and tag managers - Optimize tags and tag managers for Core Web Vitals. Google Documentation Topics covered: Tag Types - cHTML, Custom Templates, Pixels Triggers Data Layer

Soft Skills: A Collection of Communication

 Interview Links: Best questions to ask:  https://review.firstround.com/40-favorite-interview-questions-from-some-of-the-sharpest-folks-we-know

Adobe Analytics: Classifications

  Classifications Quick Notes Make sure to check all Classification Rule Builder Rules too when implementing. SLA was 72 hours, Adobe wants to drop it to 24 hours If you have a value for "google" and send "Google", Adobe seems to not recognize case and will keep "google" s.campaign does not recognize two different types of casing as different code Best way to check current Classification status is to export report from Classification Importer If eVar0 has two values as output as in code1,code2  then the query had two parameters. Shopping extension in redirects can be culprit Links Adobe documentation:  https://experienceleague.adobe.com/docs/analytics/components/classifications/c-classifications.html?lang=en

SA360: Add Tracking Parameters to Landing Page URL (Final URL Suffix)

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  What parameter types to use to enable tracking on Search Ads Quick Notes Dynamic macros are called two different things depending on platform SA360 - custom parameters GAds - ValueTrack parameters custom parameters in Google Ads context are custom query parameters typically in {_name} format can be static or dynamic Google will always recognize Final URL Suffix (where you place your parameters) In SA360 you can find Final URL Suffix under Ad Builder Google with recognize the URL template for dartsearch under the URL template, this is only the redirect to get to the destination URL In Google Ads this is located when edit an ad Dynamic Search Ads Seem to setup in Google Ads Search Ads360 setup:  Dynamic search ads from Search Ads 360 default url is {unescapedurl} Instead of inheriting the engine account's URL template,  you can create a template at the  campaign or ad group  level. Or if you want to specify unique URL parameters for each  ad  or...